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spatula brush makeup
Skip itA concentrated shelf (top 5 take 84% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Review moat
Good614.73avg incumbent reviews — the moat a new listing must climb
Price range
Good$4.77–$26.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.34avg listing price — sweet spot $15–$100
Market size
Okay$194K$194K/yr · 233K searches
Growth
Bad-8.9%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand
Competition
Bad84%top-5 click share — a locked-up shelf