35
space camp lip balm
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Great$22.70avg listing price — sweet spot $15–$100
Review moat
Good518avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.92–$34.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-4.4%90-day search growth — must beat 0% to launch
Competition
Bad73%top-5 click share — a locked-up shelf
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$63K$63K/yr · 181K searches
Brand share
Bad100%top-5 brand share — brand-locked demand