54
south of france bar soap
Worth a lookShows low returns (0.4%), but a small market ($61K/yr) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Competition
Great33%top-5 click share — an open shelf
Avg price
Great$16.47avg listing price — sweet spot $15–$100
Price range
Good$5.50–$38.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Growth
Okay+6.8%90-day search growth — must beat 0% to launch
Review moat
Okay3,181.22avg incumbent reviews — the moat a new listing must climb
Market size
Bad$61K$61K/yr · 63K searches