solid gel polish
Worth a lookShows demand growing +108.3% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Great+108.3%90-day search growth — must beat 0% to launch
Returns
Great1.0%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Good731.6avg incumbent reviews — the moat a new listing must climb
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Brand share
Good68%top-5 brand share — brands hold most of the demand
Price range
Good$5.80–$29.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.73avg listing price — sweet spot $15–$100
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$65K$65K/yr · 365K searches