56
sol de janeiro
Launch itA $13.0M/yr market growing +1.8% this quarter with returns at 0.3% — clears our launch bar.
Market size
Incredible$13.0M$13.0M/yr · 16.6M searches
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Incredible$31.19avg listing price — sweet spot $15–$100
Price range
Great$9.93–$91.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Growth
Okay+1.8%90-day search growth — must beat 0% to launch
Review moat
Bad10,549.08avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand