46
sol de janeiro leave in conditioner
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Brand share
Great54%top-5 brand share — no brand owns this niche
Avg price
Great$16.41avg listing price — sweet spot $15–$100
Price range
Good$6.55–$36.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+3.2%90-day search growth — must beat 0% to launch
Review moat
Bad21,175.22avg incumbent reviews — the moat a new listing must climb
Market size
Bad$37K$37K/yr · 556K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale