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soft wax
Worth a lookShows low returns (0.9%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Price range
Great$9.96–$70.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$18.95avg listing price — sweet spot $15–$100
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$523K$523K/yr · 432K searches
Review moat
Okay1,754.92avg incumbent reviews — the moat a new listing must climb
Growth
Okay+17.0%90-day search growth — must beat 0% to launch
Competition
Bad76%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand