47
soft curlers to sleep in
Skip itSoft demand (-17.0% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$19.84avg listing price — sweet spot $15–$100
Price range
Great$6.35–$68.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Market size
Okay$119K$119K/yr · 105K searches
Returns
Okay4.8%return rate — above 5% kills the launch gate
Review moat
Bad9,517.37avg incumbent reviews — the moat a new listing must climb
Growth
Bad-17.0%90-day search growth — must beat 0% to launch