51
soft and dry spray deodorant for women
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$43.16avg listing price — sweet spot $15–$100
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Review moat
Good1,024.19avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+20.7%90-day search growth — must beat 0% to launch
Market size
Okay$268K$268K/yr · 100K searches
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Price range
Bad$6.81–$368.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Low Review Barrier