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soda chapstick
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad71%top-5 click share — a locked-up shelf
Review moat
Bad5,046.23avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$8.52avg listing price — sweet spot $15–$100
Growth
Bad-21.8%90-day search growth — must beat 0% to launch
Market size
Bad$28K$28K/yr · 62K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$4.43–$14.60cheapest to priciest tracked listing — scored on the share inside $15–$100