53
soap free cleanser
Worth a lookShows searches that convert (18.2% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible18.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Market size
Incredible$3.6M$3.6M/yr · 1.5M searches
Price range
Good$8.59–$25.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.33avg listing price — sweet spot $15–$100
Growth
Good+35.6%90-day search growth — must beat 0% to launch
Review moat
Bad9,557avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad92%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand