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soap bulk
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Price range
Great$6.15–$88.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$16.64avg listing price — sweet spot $15–$100
Market size
Okay$254K$254K/yr · 144K searches
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Growth
Bad-3.1%90-day search growth — must beat 0% to launch
Review moat
Bad7,545.06avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand