60
soap bag
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Brand share
Great57%top-5 brand share — no brand owns this niche
Market size
Good$781K$781K/yr · 1.2M searches
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,904.7avg incumbent reviews — the moat a new listing must climb
Price range
Okay$4.01–$21.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-1.1%90-day search growth — must beat 0% to launch
Avg price
Bad$8.59avg listing price — sweet spot $15–$100
Signals No Dominant Brand