48
soak off
Skip itA deep review moat (9,009 avg reviews) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Price range
Good$4.89–$37.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Brand share
Good69%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$10.80avg listing price — sweet spot $15–$100
Growth
Okay+2.5%90-day search growth — must beat 0% to launch
Market size
Bad$99K$99K/yr · 170K searches
Review moat
Bad9,009.11avg incumbent reviews — the moat a new listing must climb