40
soak off gel polish remover
Skip itPrices mostly outside the sweet spot ($4.89–$12.66) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Growth
Okay+1.5%90-day search growth — must beat 0% to launch
Avg price
Bad$8.69avg listing price — sweet spot $15–$100
Competition
Bad75%top-5 click share — a locked-up shelf
Review moat
Bad14,476.73avg incumbent reviews — the moat a new listing must climb
Market size
Bad$72K$72K/yr · 87K searches
Price range
Bad$4.89–$12.66cheapest to priciest tracked listing — scored on the share inside $15–$100