25
snowflake nail charms
Skip itSoft demand (-69.4% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible36avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Returns
Good2.6%return rate — above 5% kills the launch gate
Avg price
Bad$5.88avg listing price — sweet spot $15–$100
Market size
Bad$8K$8K/yr · 25K searches
Growth
Bad-69.4%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$5.62–$6.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier