40
smudge brush
Skip itPrices mostly outside the sweet spot ($2.82–$16.84) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Review moat
Okay2,151.48avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Avg price
Bad$7.22avg listing price — sweet spot $15–$100
Market size
Bad$65K$65K/yr · 99K searches
Growth
Bad-21.7%90-day search growth — must beat 0% to launch
Price range
Bad$2.82–$16.84cheapest to priciest tracked listing — scored on the share inside $15–$100