65
smooche color changing foundation
Worth a lookShows demand growing +489.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+489.8%90-day search growth — must beat 0% to launch
Quality gap
Incredible3.5★avg incumbent rating — lower means beatable quality
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$30.66avg listing price — sweet spot $15–$100
Price range
Incredible$21.54–$43.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great242avg incumbent reviews — the moat a new listing must climb
Market size
Good$748K$748K/yr · 490K searches
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand