51
smokers lips treatment
Worth a lookShows low returns (0.3%), but a concentrated shelf (top 5 take 80% of clicks) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Review moat
Good1,020.36avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.78avg listing price — sweet spot $15–$100
Price range
Good$7.92–$22.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$325K$325K/yr · 788K searches
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Growth
Okay+5.5%90-day search growth — must beat 0% to launch
Competition
Bad80%top-5 click share — a locked-up shelf
Signals Quality Gap