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smashbox eyeliner
Worth a lookShows searches that convert (16.6% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible16.6%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$23.11avg listing price — sweet spot $15–$100
Price range
Incredible$16.37–$25.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Returns
Great1.6%return rate — above 5% kills the launch gate
Review moat
Okay1,999.22avg incumbent reviews — the moat a new listing must climb
Growth
Okay+8.4%90-day search growth — must beat 0% to launch
Market size
Bad$91K$91K/yr · 24K searches
Competition
Bad84%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand