44
small scrunchies
Skip itA small market ($56K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Brand share
Good67%top-5 brand share — brands hold most of the demand
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Price range
Okay$4.01–$22.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-1.6%90-day search growth — must beat 0% to launch
Avg price
Bad$7.79avg listing price — sweet spot $15–$100
Review moat
Bad12,378.65avg incumbent reviews — the moat a new listing must climb
Market size
Bad$56K$56K/yr · 139K searches
Signals No Dominant Brand