48
small scissors beauty
Skip itPrices mostly outside the sweet spot ($3.85–$10.04) — this niche doesn't clear our bar today.
Conversion
Incredible15.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Good72%top-5 brand share — brands hold most of the demand
Market size
Good$304K$304K/yr · 295K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,939avg incumbent reviews — the moat a new listing must climb
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Growth
Bad-1.1%90-day search growth — must beat 0% to launch
Avg price
Bad$6.68avg listing price — sweet spot $15–$100
Price range
Bad$3.85–$10.04cheapest to priciest tracked listing — scored on the share inside $15–$100