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small round brush
Worth a lookShows searches that convert (7.8% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good68%top-5 brand share — brands hold most of the demand
Returns
Good2.7%return rate — above 5% kills the launch gate
Market size
Good$427K$427K/yr · 434K searches
Avg price
Good$12.58avg listing price — sweet spot $15–$100
Price range
Good$3.98–$26.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad5,784.17avg incumbent reviews — the moat a new listing must climb
Growth
Bad-3.4%90-day search growth — must beat 0% to launch