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small cotton balls
Skip itPrices mostly outside the sweet spot ($2.82–$16.03) — this niche doesn't clear our bar today.
Conversion
Incredible17.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Okay+0.7%90-day search growth — must beat 0% to launch
Review moat
Bad4,407.6avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$7.50avg listing price — sweet spot $15–$100
Market size
Bad$64K$64K/yr · 49K searches
Competition
Bad84%top-5 click share — a locked-up shelf
Price range
Bad$2.82–$16.03cheapest to priciest tracked listing — scored on the share inside $15–$100