46
slick back wand
Skip itSoft demand (-23.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.38avg listing price — sweet spot $15–$100
Price range
Good$6.58–$32.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,130.56avg incumbent reviews — the moat a new listing must climb
Market size
Bad$57K$57K/yr · 45K searches
Growth
Bad-23.9%90-day search growth — must beat 0% to launch
Signals Low Review Barrier