48
slick back gel
Skip itA deep review moat (9,438 avg reviews) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Brand share
Good72%top-5 brand share — brands hold most of the demand
Price range
Good$4.27–$28.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.47avg listing price — sweet spot $15–$100
Market size
Okay$158K$158K/yr · 247K searches
Growth
Bad-0.5%90-day search growth — must beat 0% to launch
Review moat
Bad9,437.82avg incumbent reviews — the moat a new listing must climb