43
sleep scrunchie
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Price range
Okay$5.91–$22.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.11avg listing price — sweet spot $15–$100
Growth
Okay+6.3%90-day search growth — must beat 0% to launch
Market size
Okay$141K$141K/yr · 201K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad24,630.85avg incumbent reviews — the moat a new listing must climb
Brand share
Bad96%top-5 brand share — brand-locked demand