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sleep lotion
Skip itSoft demand (-14.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Price range
Good$7.02–$36.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.50avg listing price — sweet spot $15–$100
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Market size
Okay$104K$104K/yr · 101K searches
Review moat
Bad6,092.74avg incumbent reviews — the moat a new listing must climb
Growth
Bad-14.2%90-day search growth — must beat 0% to launch