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skinny mascara
Skip itA concentrated shelf (top 5 take 87% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Okay$4.92–$22.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.67avg listing price — sweet spot $15–$100
Growth
Okay+2.4%90-day search growth — must beat 0% to launch
Review moat
Bad7,545.75avg incumbent reviews — the moat a new listing must climb
Brand share
Bad92%top-5 brand share — brand-locked demand
Market size
Bad$73K$73K/yr · 65K searches
Competition
Bad87%top-5 click share — a locked-up shelf