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skin prep for makeup
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.59avg listing price — sweet spot $15–$100
Market size
Good$534K$534K/yr · 344K searches
Growth
Good+25.9%90-day search growth — must beat 0% to launch
Price range
Good$12.55–$17.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,728avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad94%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand