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skin lightening body wash
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great$16.62avg listing price — sweet spot $15–$100
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Review moat
Good795.8avg incumbent reviews — the moat a new listing must climb
Market size
Good$402K$402K/yr · 340K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$10.37–$19.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+0.6%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand