53
skin glow
Worth a lookShows low returns (1.1%), but soft demand (-3.5% this quarter) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$16.24avg listing price — sweet spot $15–$100
Price range
Great$5.74–$49.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great38%top-5 click share — an open shelf
Brand share
Good67%top-5 brand share — brands hold most of the demand
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Market size
Okay$122K$122K/yr · 246K searches
Growth
Bad-3.5%90-day search growth — must beat 0% to launch
Review moat
Bad8,261.93avg incumbent reviews — the moat a new listing must climb