45
skin care for tweens
Skip itSoft demand (-21.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great$22.62avg listing price — sweet spot $15–$100
Price range
Great$7.81–$70.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,017.59avg incumbent reviews — the moat a new listing must climb
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$125K$125K/yr · 206K searches
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-21.6%90-day search growth — must beat 0% to launch