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simplehuman mirror
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Great$1.1M$1.1M/yr · 185K searches
Avg price
Good$157.77avg listing price — sweet spot $15–$100
Review moat
Okay1,546.47avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Growth
Okay+2.6%90-day search growth — must beat 0% to launch
Price range
Okay$31.55–$292.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad5.1%return rate — above 5% kills the launch gate
Competition
Bad72%top-5 click share — a locked-up shelf
Brand share
Bad99%top-5 brand share — brand-locked demand