50
silver nail polish
Worth a lookShows low returns (0.8%), but prices mostly outside the sweet spot ($1.71–$12.26) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Growth
Okay+6.0%90-day search growth — must beat 0% to launch
Market size
Okay$144K$144K/yr · 258K searches
Review moat
Bad8,744.23avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$7.68avg listing price — sweet spot $15–$100
Price range
Bad$1.71–$12.26cheapest to priciest tracked listing — scored on the share inside $15–$100