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53

silver hair dye

Worth a look

Shows low returns (0.9%), but a deep review moat (18,130 avg reviews) keeps it on the watch list.

Market size 46Growth 18Conversion 31Competition 56Returns 96Price range 63Avg price 61Brand share 55Review moat 17Quality gap 94

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Price range

Good$7.95–$27.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$13.36

avg listing price — sweet spot $15–$100

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Market size

Okay$245K

$245K/yr · 733K searches

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Growth

Bad-13.2%

90-day search growth — must beat 0% to launch

Review moat

Bad18,130.05

avg incumbent reviews — the moat a new listing must climb

Reviews