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silver gel nail polish
Skip itPrices mostly outside the sweet spot ($5.72–$11.27) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Growth
Okay+5.7%90-day search growth — must beat 0% to launch
Review moat
Bad4,328.85avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$7.98avg listing price — sweet spot $15–$100
Market size
Bad$68K$68K/yr · 116K searches
Price range
Bad$5.72–$11.27cheapest to priciest tracked listing — scored on the share inside $15–$100