50
silver eyeshadow
Worth a lookShows no brand lock-in (top 5 brands take 55% of clicks), but a small market ($71K/yr) keeps it on the watch list.
Brand share
Great55%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Great1.8%return rate — above 5% kills the launch gate
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Price range
Okay$2.50–$22.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad6,436.94avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$8.26avg listing price — sweet spot $15–$100
Growth
Bad-7.5%90-day search growth — must beat 0% to launch
Market size
Bad$71K$71K/yr · 142K searches
Signals No Dominant Brand