52
silk
Worth a lookShows low returns (1.1%), but soft demand (-10.3% this quarter) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Price range
Great$3.26–$92.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$17.76avg listing price — sweet spot $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Market size
Okay$274K$274K/yr · 536K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Review moat
Bad7,075.46avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.3%90-day search growth — must beat 0% to launch