55
silk turban
Worth a lookShows a sweet-spot price point ($42.78 avg), but soft demand (-1.4% this quarter) keeps it on the watch list.
Avg price
Incredible$42.78avg listing price — sweet spot $15–$100
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Price range
Great$9.54–$109.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Returns
Good2.4%return rate — above 5% kills the launch gate
Market size
Okay$271K$271K/yr · 299K searches
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Review moat
Okay2,913.08avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-1.4%90-day search growth — must beat 0% to launch
Signals Out of Stock