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silk sleep scrunchie
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 5% kills the launch gate
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Price range
Good$7.21–$22.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.83avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad23,932.45avg incumbent reviews — the moat a new listing must climb
Market size
Bad$36K$36K/yr · 70K searches
Competition
Bad89%top-5 click share — a locked-up shelf
Growth
Bad-33.0%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand