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silk scrunchies
Worth a lookShows a sweet-spot price point ($24.14 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$24.14avg listing price — sweet spot $15–$100
Returns
Great1.2%return rate — above 5% kills the launch gate
Market size
Great$1.7M$1.7M/yr · 846K searches
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Price range
Great$5.03–$109.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-6.5%90-day search growth — must beat 0% to launch
Review moat
Bad9,860.37avg incumbent reviews — the moat a new listing must climb