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50

silicone back scrubber

Worth a look

Shows low returns (0.8%), but soft demand (-12.6% this quarter) keeps it on the watch list.

Market size 56Growth 19Conversion 84Competition 21Returns 96Price range 57Avg price 52Brand share 32Review moat 31Quality gap 76

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Conversion

Great9.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Good$7.21–$25.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$402K

$402K/yr · 358K searches

Avg price

Good$12.29

avg listing price — sweet spot $15–$100

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Review moat

Okay3,412.93

avg incumbent reviews — the moat a new listing must climb

Competition

Bad74%

top-5 click share — a locked-up shelf

Growth

Bad-12.6%

90-day search growth — must beat 0% to launch

Search terms