57
shu uemura shampoo
Worth a lookShows a sweet-spot price point ($45.51 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$45.51avg listing price — sweet spot $15–$100
Price range
Great$6.19–$94.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great361.5avg incumbent reviews — the moat a new listing must climb
Returns
Great1.7%return rate — above 5% kills the launch gate
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Market size
Good$552K$552K/yr · 191K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Bad-11.9%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand