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short bob wig
Worth a lookShows no brand lock-in (top 5 brands take 23% of clicks), but weak search conversion (0.6%) keeps it on the watch list.
Brand share
Incredible23%top-5 brand share — no brand owns this niche
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Incredible$44.02avg listing price — sweet spot $15–$100
Competition
Great21%top-5 click share — an open shelf
Price range
Great$9.84–$114.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,213.28avg incumbent reviews — the moat a new listing must climb
Market size
Bad$90K$90K/yr · 329K searches
Growth
Bad-8.7%90-day search growth — must beat 0% to launch
Returns
Bad8.5%return rate — above 5% kills the launch gate
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale