42
shiseido eyelash curler refill pads
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible25.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Great401.25avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$252K$252K/yr · 136K searches
Growth
Okay+5.9%90-day search growth — must beat 0% to launch
Avg price
Bad$7.32avg listing price — sweet spot $15–$100
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$6.47–$8.80cheapest to priciest tracked listing — scored on the share inside $15–$100