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shiny hair
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Returns
Great1.7%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$14.57avg listing price — sweet spot $15–$100
Price range
Good$11.16–$20.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+6.9%90-day search growth — must beat 0% to launch
Market size
Okay$158K$158K/yr · 126K searches
Review moat
Okay3,780.67avg incumbent reviews — the moat a new listing must climb
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand