53
sheer nail polish
Worth a lookShows low returns (0.8%), but a deep review moat (11,420 avg reviews) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Competition
Great30%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good67%top-5 brand share — brands hold most of the demand
Growth
Okay+12.5%90-day search growth — must beat 0% to launch
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Avg price
Okay$9.62avg listing price — sweet spot $15–$100
Market size
Okay$122K$122K/yr · 412K searches
Price range
Bad$3.32–$18.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad11,419.96avg incumbent reviews — the moat a new listing must climb