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shea butter lotion
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Incredible13.0%search→purchase rate — share of searches ending in a sale
Market size
Good$352K$352K/yr · 257K searches
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Price range
Okay$5.19–$23.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.51avg listing price — sweet spot $15–$100
Review moat
Okay3,934.2avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-12.2%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand