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shea body butter
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Price range
Good$6.25–$38.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.08avg listing price — sweet spot $15–$100
Market size
Okay$189K$189K/yr · 188K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,205.31avg incumbent reviews — the moat a new listing must climb
Competition
Bad72%top-5 click share — a locked-up shelf
Growth
Bad-10.3%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand